MAR-001 Demand Generation Manager
New York City or Toronto (Remote)
Our Client is one of the world’s fastest growing B2B short-form video platforms for publishers and businesses in the open digital ecosystem. Sparked by the vision to build a united front for the open internet against centralized social network systems, they are upgrading and connecting a centralized network with new age decentralized technology, or Internet 3.0. Funded by prominent Silicon Valley and global venture partners, they have raised over $80m through an oversubscribed Series A, growing rapidly, and hiring exceptional talent to join the global team.
Summary We are seeking a dynamic, team-oriented Demand Generation Manager to join our lean marketing team. Working in close alignment with sales and marketing leadership, you'll create, curate and distribute content to move prospects through the funnel, both for new customers and renewals/up-sells. You'll understand our buyer personas and consider the end-to-end customer experience, evaluating and improving messaging and communication formats.
What you’ll be doing:
- Plan, execute and measure customer acquisition programs incorporating elements such as downloadable content, blog posts, email, social, webinars and live events
- Develop quarterly marketing plan to meet goals for Marketing Qualified Leads (MQLs), track forecast to goal, and communicate plans and forecast to internal stakeholders and management
- Develop compelling content and data to support various marketing campaigns and align with buyer's journey
- Partner with internal product and content experts to develop and execute webinars and other content often highlighting customer case studies
- Write email marketing and nurture programs that move leads through the funnel
- Craft, curate and produce a quarterly email newsletter in partnership with Content Marketing
- Seek out industry best practices, experiment with new approaches and tools, and be disciplined and analytical in measuring and sharing results
- Be an integral part of the on-going strategic discussion about our objectives, the buyer's journey, buyer psychology and the stages of the lead lifecycle
We’ll be excited if you have:
- Bachelor’s degree, ideally in an analytical concentration
- Minimum 3 years in marketing, specifically in a demand generation role, ideally at an enterprise software or B2B SaaS company
- Proven experience with lead nurturing and the need to message differently to different profiles
- Keen analytical ability and curiosity to delve into the data and understand what's working and able to devise creative solutions
- Highly results-oriented and motivated to meet and exceed objectives
- Outstanding written and verbal communications and able to effective influence and communicate to different audiences
- An eye for quality content and design (and the drive to achieve it)
- Super user knowledge of marketing automation tools and technologies such as Pardot,Salesforce
- Ability to prioritize and manage multiple initiatives simultaneously in a fast-paced test-oriented environment
- Start-up mentality; ability to execute quickly in a global team environment
- Positive can-do attitude