MAR-002 Head of B2B Marketing

Canada-wide Remote

Our client's mission is to inspire the world's developers to build great software. Developers consider them their go-to site for discovering and competing in the world’s software competitions (hackathons) both inside and outside of their organizations. Millions use our client to learn, be creative, collaborate, and earn prizes and recognition. As a B2B marketing lead on their team, you’ll help create that impact on a daily basis.

Customers who trust them to inspire these developers include Amazon, Google, Microsoft, Atlassian, Square, DocuSign, Twitter, Snapchat, many startups, non-profits, and more.

About This Position

This is a high impact opportunity for a tech-savvy marketing professional to manage a wide scope of demand generation initiatives. At its core, this role is about reaching those looking to drive innovation and collaboration inside and outside of their organizations.

Responsibilities

• Oversee sales messaging: Convey the value of our client's product.
• Sales content: Oversee the development of compelling white papers, guides, case studies, blog posts, sales collateral, promo videos and event displays.
• Lead conversion and tracking: Measure website lead traffic and take actions to consistently improve inbound conversion.
• Lead nurturing: Create and distribute newsletters, webinar and event invitations, and industry surveys.
• SEO: Target appropriate keywords and implement strategies to increase organic traffic, either yourself or with an agency.
• Paid advertising: Optimize campaigns on search engines, retargeting networks, and industry publications, either yourself or with an agency.
• Conferences and sponsorships: Define which events staff should attend, and coordinate sponsorships or speaking opportunities.
• Strategic alliances: Develop promotional partnerships with relevant industry groups and publishers.
• Social media: Work with our team to increase sales prospect followers via our existing social channels.

You

• Have 3+ years SaaS marketing experience.
• Take a data-driven approach to digital marketing.
• Have expertise in a wide variety of demand generation techniques.
• Have worked closely with sales teams to generate new leads and nurture existing ones.
• Are passionate about the ways software applications are transforming the world.
• Excel in a fast-paced environment where priorities and resources are clear.
• Value a great culture where you're thinking about the team in addition to your needs